PANAP and its partners launched the “Safe Food Campaign” in time for the UN FAO World Food Summit in Rome, Italy. The campaign was borne out of the Conference on Food, Culture, Trade and Environment in Seoul, Korea in 1995, wherein farmers, fisherfolk, consumers, women, and environmentalists called for sustainable food production and consumption and fair and just trade. A public outreach campaign, partners from different countries launched their own actions based on the theme. It was the first of many such regional campaigns that PANAP would lead.