The Safe Food Campaign evolved into a major regional mass mobilisation: the People’s Caravan for Land and Food Without Poisons. Walking through towns and 250 villages on an 18-day, 2500-kilometer journey from South India to Bangladesh, the People’s Caravan carried a loud and clear message to reject pesticides, resist agrochemical corporations, and to practice sustainable agriculture and celebrate food cultures. Around 50,000 people joined rallies, public meetings, seminars, film and food festivals, cultural shows, and talks with public officials.